U-Turn Communications for Nonprofits
Turning Things Around in a Down Economy
One of my clients, the longtime CEO of a very successful nonprofit organization, once said, “I don’t worry about a bad economy. The economy’s always good FOR US. We adapt and actually take advantage of whatever circumstances we find ourselves in. We've had some of our best growth when the economy was at it's worst -- because then people were paying attention.”
The economy is bad, but it doesn’t have to be bad FOR YOUR ORGANIZATION. By taking control of your messages and communication tactics, you can position your nonprofit to actually take advantage of an economy where stocks are tumbling, credit is crumbling, and anxiety prevails.
This workshop will show you how to position your organization as a solution -- not a victim -- of the economic crisis that is today’s reality. It is based on research we’ve acquired that shows which messages will enlist tangible support and which will simply draw sympathy but nothing more. The research shows that funders and donors want to invest in the solution, not provide handouts. The messages that have worked for you in less turbulent times are not the same as the winning messages in an economic crunch. The sure way to lose in today’s economy is by continuing down the same road when circumstances around you have fundamentally changed. It’s time for a U-Turn.
U-Turn Communications Workshop
We created a workshop called U-Turn Communiactions, because it's up to you to adjust your course for the new economic road we're on. Through a mix of strategic message framing and shifts in communication tactics, you can take control of the situation and actually derive some benefits for your organization in the current climate of fear, anxiety and uncertainty.
The economy is bad, and the good news from a communications standpoint is that this climate creates a more receptive audience for the right solution-oriented message. With U-turn Communications, it will be YOU who turns things around, takes control, and emerges stronger than ever before. Just because the economy is down, doesn’t mean YOUR organization has to be! With the right communication strategies, YOUR economic condition can be just fine, even in these turbulent times.
The workshop is delivered in a half-day session, with a one-hour Needs Assessment administred by phone about a week ahead of time. During the first 90-minutes of the workshop, we will train attendees on the strategies that will help you re-define your organization. The rest of the workshop will be an exercise in actual message development specific to your organization, so that by the end of the half-day session, you will have a Message Manual started that can help you say the right things to garner support in your fundraising, grantwriting and branding. And you'll have the training and background to continue developing new messages consistent with the winning U-Turn Communications strategy.
Turning Things Around in a Down Economy
One of my clients, the longtime CEO of a very successful nonprofit organization, once said, “I don’t worry about a bad economy. The economy’s always good FOR US. We adapt and actually take advantage of whatever circumstances we find ourselves in. We've had some of our best growth when the economy was at it's worst -- because then people were paying attention.”
The economy is bad, but it doesn’t have to be bad FOR YOUR ORGANIZATION. By taking control of your messages and communication tactics, you can position your nonprofit to actually take advantage of an economy where stocks are tumbling, credit is crumbling, and anxiety prevails.
This workshop will show you how to position your organization as a solution -- not a victim -- of the economic crisis that is today’s reality. It is based on research we’ve acquired that shows which messages will enlist tangible support and which will simply draw sympathy but nothing more. The research shows that funders and donors want to invest in the solution, not provide handouts. The messages that have worked for you in less turbulent times are not the same as the winning messages in an economic crunch. The sure way to lose in today’s economy is by continuing down the same road when circumstances around you have fundamentally changed. It’s time for a U-Turn.
U-Turn Communications Workshop
We created a workshop called U-Turn Communiactions, because it's up to you to adjust your course for the new economic road we're on. Through a mix of strategic message framing and shifts in communication tactics, you can take control of the situation and actually derive some benefits for your organization in the current climate of fear, anxiety and uncertainty.
The economy is bad, and the good news from a communications standpoint is that this climate creates a more receptive audience for the right solution-oriented message. With U-turn Communications, it will be YOU who turns things around, takes control, and emerges stronger than ever before. Just because the economy is down, doesn’t mean YOUR organization has to be! With the right communication strategies, YOUR economic condition can be just fine, even in these turbulent times.
The workshop is delivered in a half-day session, with a one-hour Needs Assessment administred by phone about a week ahead of time. During the first 90-minutes of the workshop, we will train attendees on the strategies that will help you re-define your organization. The rest of the workshop will be an exercise in actual message development specific to your organization, so that by the end of the half-day session, you will have a Message Manual started that can help you say the right things to garner support in your fundraising, grantwriting and branding. And you'll have the training and background to continue developing new messages consistent with the winning U-Turn Communications strategy.
Of course, with the economy being what it is, we've priced this workshop as an affordable solution for any nonprofit wanting to thrive in the current economy, not just survive.
Individual organizations can conduct a workshop, sending any number of participants. Foundations can also underwrite the workshop for their grantees, with a significant discount for engagements with more than one grantee organization. For details, call Steve Cebalt, (260) 416-0222, or email him at experience@bottomlinepr.com.
0 comments:
Post a Comment