Today's post is for my readers from nonprofit organizations in Allen County, Indiana.
There is a new way for you to get your message out; it's a printed newspaper called Community.
Working every day with Allen County nonprofits, one of the complaints I hear most often is that the media can't devote enough space to all the great things happening in our community.
For years, I have had an idea to address this problem. So our team at Highview LLC decided that now is the time.
We are publishing a new newspaper dedicated to nothing but good news. It is called Community, and it will be devoted to good news about nonprofits and schools and their activities that are of public interest. It is edited by Steve Cebalt and published by the team at Highview LLC.
The newspaper will be available for free at locations throughout Allen County, including all Allen County Public Library branches. Nonprofits and school systems can submit their news using our website at highviewhelp.com/community. The pages of Community will include nonprofit activities and a section that we are very excited about, devoted to positive news in our local schools. This section will be called:
"Good Schools, Good Kids, Good News."
Isn't it about time someone reminded the community that the schools are doing fantastic things, despite the challenges that have been thrown at them? School systems, teachers, and of course students are achieving remarkable things that deserve to be celebrated and promoted.
Our local media do a good job of promoting nonprofit and school news, but they have a different and much broader mission than our new Community newspaper. They have to report the negative news as well as the positive; and they have to fit all the world's news into the available space or airtime on any given day.
The Community newspaper is different. Its only mission is to announce good, relevant, interesting news that otherwise would not get the attention it deserves. It promotes fundraising efforts; volunteer opportunities; honors and achievements earned by our local nonprofits, and much more. The editing will be based on this question: Is this information interesting, and does it help an Allen County resident live life to its fullest by recognizing all the nonprofit and educational activities that are going on? Note to nonprofits: The interesting qualifier is important! Not all good news is interesting! Our job, working together, is to make sure we present your message in an engaging and interesting way.
The content will be driven by the nonprofits and schools or school systems that wish to have their news published. Just as with any other media outlet, you'll send us your press releases and photos via our web site (highviewhelp.com/community) under the "Submit an Article" link.
There is a new way for you to get your message out; it's a printed newspaper called Community.
Working every day with Allen County nonprofits, one of the complaints I hear most often is that the media can't devote enough space to all the great things happening in our community.
For years, I have had an idea to address this problem. So our team at Highview LLC decided that now is the time.
We are publishing a new newspaper dedicated to nothing but good news. It is called Community, and it will be devoted to good news about nonprofits and schools and their activities that are of public interest. It is edited by Steve Cebalt and published by the team at Highview LLC.
The newspaper will be available for free at locations throughout Allen County, including all Allen County Public Library branches. Nonprofits and school systems can submit their news using our website at highviewhelp.com/community. The pages of Community will include nonprofit activities and a section that we are very excited about, devoted to positive news in our local schools. This section will be called:
"Good Schools, Good Kids, Good News."
Isn't it about time someone reminded the community that the schools are doing fantastic things, despite the challenges that have been thrown at them? School systems, teachers, and of course students are achieving remarkable things that deserve to be celebrated and promoted.
Our local media do a good job of promoting nonprofit and school news, but they have a different and much broader mission than our new Community newspaper. They have to report the negative news as well as the positive; and they have to fit all the world's news into the available space or airtime on any given day.
The Community newspaper is different. Its only mission is to announce good, relevant, interesting news that otherwise would not get the attention it deserves. It promotes fundraising efforts; volunteer opportunities; honors and achievements earned by our local nonprofits, and much more. The editing will be based on this question: Is this information interesting, and does it help an Allen County resident live life to its fullest by recognizing all the nonprofit and educational activities that are going on? Note to nonprofits: The interesting qualifier is important! Not all good news is interesting! Our job, working together, is to make sure we present your message in an engaging and interesting way.
The content will be driven by the nonprofits and schools or school systems that wish to have their news published. Just as with any other media outlet, you'll send us your press releases and photos via our web site (highviewhelp.com/community) under the "Submit an Article" link.
Tip: PHOTOS! Photos will make your article stand out, so think about photos when you send your articles!!
When you send your information to Community, you'll know you are sending it to a receptive media outlet that is published specifically to help you spread your message. Of course you'll want to send us highly relevant articles of interest to the general public; things that they can engage in, participate in or simply appreciate.
This new newspaper gives nonprofits and schools a new way to share their good news with the people who need to know!
For our first issue, we ask that you avoid anything with dated references, since the timing of the first issue is uncertain; so you'll want to send "evergreen" stories about ongoing programs or services. After our first issue has been published, we will be able to provide you with a schedule so that you can send us dated material, such as event promotions, etc.
This new newspaper gives nonprofits and schools a new way to share their good news with the people who need to know!
For our first issue, we ask that you avoid anything with dated references, since the timing of the first issue is uncertain; so you'll want to send "evergreen" stories about ongoing programs or services. After our first issue has been published, we will be able to provide you with a schedule so that you can send us dated material, such as event promotions, etc.
One more note: Until we can gauge the number of articles we will receive, we are limiting the length to one photo and about 400 words -- the length of a typical press release. We want to be able to accommodate as many nonprofit organizations as possible! We may tweak this in the future, and if you have a need for a longer article now, just give me a call at 471-5870 and I'll let you know whether we can accommodate it!
So, the deadline for articles is September 30. To send your article, just visit highviewhelp.com/community!
Have a great day,
Steve Cebalt
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So, the deadline for articles is September 30. To send your article, just visit highviewhelp.com/community!
Have a great day,
Steve Cebalt
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